18 August 2019

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Tourism
7 Aug  2019 116

Tourism in Malaysia moves with leaps and bounds

Visit Truly Malaysia 2020 program launched with support from the whole country

Visit Truly Malaysia 2020 program launched with support from the whole country
It is reported by Euronews, citing a source. In July of this year, at the Kuala Lumpur International Airport, Malaysian Prime Minister Tun Dr. Mahathir Mohamad initiated the Visit Malaysia 2020 tourism program and introduced the project logo, consisting of three national symbols of Malaysia: hibiscus (or “bunga paradise” - the national flower of Malaysia), wild fern (a plant that is used in many local dishes) and rhino birds. The emblem is designed to show tourists how diverse and rich the culture of the country is. By the way, the prime minister has ambitious goals. During the project, it is planned to take about 30 million foreign tourists. In 2018, Malaysia received 25.5 million tourists in its welcoming embrace.

“Without a doubt, tourism in our country plays an extremely important role in the development of the economy and the service industry,” said Tun Dr. Mahathir Mohamad during his opening speech. “The Visit Malaysia 2020 is a challenge for us. We plan to host a record number of people and create all conditions for leisure and business tourism. ”
The country plans to focus on the strongest sides - this is ecotourism, and rich culture and art. The hospitable spirit of the Malaysian people is one of the most attractive aspects when choosing a vacation spot. “We will welcome visitors from all over the world so that they can experience the uniqueness and beauty of Malaysia's ecotourism, including our rainforests, mountains, islands and beaches,” said the Prime Minister.
The whole country decided to support the project. Government and commercial organizations have offered their assistance, including Sharp Electronics, Malaysia Airlines, AirAsia, Firefly, and Malindo Air, four airlines that will put The Visit Malaysia 2020 logo on their aircraft. To speed things up, Visa on Arrival is now available at 13 points of entry to Malaysia by land, air and sea, providing unhindered relaxation for visitors from countries such as China and India, two of Malaysia's fastest growing tourist markets.

It is worth noting that this is not the first Malaysian project. For the first time, such a program was launched in 1990 by the same Prime Minister Tun Dr. Mahathir Mohamad, who even then realized the huge potential of the country as a tourist klondike. “Today, almost three decades later, what we then planned was realized. The number of tourists arriving is growing steadily, and Malaysia has really become popular and able to withstand other world destinations, ”said Tun Dr. Mahathir. And it's true - in 2017, Kuala Lumpur was one of the nine most visited cities by tourists according to Euromonitor International.
Ultimately, the success of the Visit Malaysia 2020 campaign will stem from the support of the locals - the people who make the country such a remarkable place. “Our hospitality must not be merely a slogan, but translated into the nature and culture of our people,” said Tun Dr. Mahathir It really won’t be difficult to tempt visitors: just tell them about the tropical gardens, the remote islands, the peaceful monasteries, the bustling skyscrapers, and the chance to eat some of the best street food in the world. And just like that, the desire to discover the gem that is Malaysia has been awakened.

 

Photo by Euronews

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